Hero Shot.

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An application for finding new brands of alcohol. Both providers of alcohol and ordinary drinkers would find some use in the program.

Research.

According to a study by Gallup, 4 in 10 consumers
of alcohol say they most often drink beer. Similarly,
30% drink wine, while only 26% care for liquor.

62% of male drinkers say they prefer beer, compared
to only 19% of female drinkers.

50% of female drinkers prefer wine, compared to 11%
of male.

The current number of Americans who care for liquor
is the highest since 2004; which was 24%.

62% of Americans say they consume alcohol at least
occassionally, which is a single percent under the
historical average.

A single American consumes an average of 2.35 gallons
of ethanol (pure alcohol) per year.

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The target market is primarily anyone who drinks regularly; from around 21 and over of all varieties. There are some issues here, as oftentimes those who don’t drink often are less willing to spend as much money as those who do. Hence, most of these people will be willing to spend around $40 a month, whereas heavier drinkers would be willing to spend $150. However, because the product’s primary goal is to showcase new varieties of alcohol for people,
it ends up about equal.

Personas.

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Logo Design.

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Use Cases.

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Low Fidelity Wireframes.

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High Fidelity Wireframes.

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Finalized Wireframes.

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© Nick Yared 2016~Near Future.

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